Hasbro CEO Chris Cocks recently discussed the integration of AI technology into the company, specifically mentioning the potential use of AI in Dungeons & Dragons and Magic: The Gathering. While Hasbro has already incorporated AI into some classic board games, they have not yet explored this technology with their heavier tabletop brands due to backlash from fans. Despite this, AI technology has proven to be profitable for Hasbro, with Trivial Pursuit sales increasing by 30% following an AI experiment. Cocks emphasized the vast amount of content that can be leveraged from D&D and MTG to create compelling AI use cases. He also mentioned the importance of responsible use of AI, especially when catering to audiences of all ages. Cocks envisions transforming Hasbro’s customer base into user-creator hybrids, drawing inspiration from platforms like Roblox and Minecraft. While specific use cases for AI in developing official D&D material were not mentioned, Cocks sees potential in using AI tools for Dungeon Master work, character creation, and interactive maps. Despite past challenges with disruptive technology, Cocks remains optimistic about navigating future developments with AI.
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D&D and MTG have “compelling use cases for AI”, says Hasbro CEO
