Wizards of the Coast, the publisher of DnD and MTG, recently apologized for using AI art in marketing materials for the upcoming Magic set Ravnica Remastered, just two weeks after pledging not to use AI technology. The company initially denied using AI, but after facing skepticism, including from its own freelance artists, Wizards admitted its mistake. The company had previously put out a policy stating that artists and writers working on ‘finished Magic products’ would have to refrain from using AI, and has now published an addendum stating that it’s rethinking how it works with vendors for its marketing materials. The company’s aim is to always come down on the side of human-made art and artists. Fans and artists were quick to point out the use of AI in the marketing materials, and after initially rejecting the accusations, Wizards admitted it had made a mistake. The company also published a new statement about its AI policy, acknowledging the need to update the way it works with vendors on creative beyond its products. The response from fans has been mixed, with some satisfied by the apology and others expressing concerns about the company’s AI policy. The situation has highlighted the need for Wizards to be transparent in its AI policy and to improve its ability to spot AI technology.
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Wizards apologizes for breaking AI art promise with MTG ad
