Fantasy Flight’s new trading card game, Star Wars Unlimited, has been flying off shelves faster than expected, leaving many game shops unable to support organized play. Fans and collectors have been concerned about scarcity issues similar to those experienced with Disney Lorcana, but Fantasy Flight has reassured customers that they are implementing a replenishment plan. The first set, Spark of Rebellion, will be released in waves to distributors leading up to the launch of the second core set. This strategy aims to provide enough boosters and prize support for game shops to run weekly or monthly events and prevent scalping in the secondary market.
Fantasy Flight did not anticipate the overwhelming success of Star Wars Unlimited, which has surpassed sales of their other popular games. The company had plans in place to address potential scarcity issues, which were activated earlier than expected due to high demand. Some hobby shops are holding onto existing stock to sustain limited events until the new waves are distributed. Balancing card availability is crucial to maintaining relationships with independent businesses and preventing scalping, and Fantasy Flight is navigating this challenge in response to the game’s popularity.
Read Full Article