Hasbro CEO Chris Cocks announced that Magic: The Gathering will have two crossover releases per year starting in 2025, following a year of restructuring for the company. This decision comes after the success of last year’s Tales of Middle-earth, which earned $200 million in under six months. The company is confident that these crossover releases will replicate the success of Tales of Middle-earth and contribute to the growth of Magic: The Gathering. The Universes Beyond imprint, which brings outside intellectual properties into the trading card game, has become a significant revenue stream for Wizards of the Coast. While some players have expressed concern that these crossovers may overshadow the original storytelling aspect of the game, the company is optimistic about the future of Magic: The Gathering and its integration with pop culture. The article also clarifies the terms “premiere sets” and “tentpole sets” within the context of the discussion about future Universes Beyond releases.
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Magic: The Gathering plans to release two Tale of Middle-earth sized crossover sets per year starting in 2025
